PopUp Rotterdam —
a collective of Rotterdam
based music podia
Eurosonic Noorderslag festival 2016,
For PopUp Rotterdam, a collective of Rotterdam based music podia, we designed a poster campaign to promote their 2016 gigs. 200 posters were spread throughout the city of Groningen during the Eurosonic Noorderslag festival, one of the biggest showcase festivals for the music industry in Europe. All posters are printed on neon colors and each podia has its own hand lettering. The neon colors really grasped attention in the grey, cold winter landscape!