RO_campagnebeeld_HTcrop_01
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XML_Rocycle-004_HT
RO_typostill_04
RO-still_HT_crop_01
XML_Rocycle-HT2
RO_grouppica_insta_HT
RO_logo_still_02
RO-still_HT_crop_03
XML_Rocycle-010_HT
RO_typostill_02
RO_leonie_gif
RO_bart_gif
RO_Olivia_gif1
RO_gif_roxy
RO_fiets
RO_typostill_03
 

Credits

client
Rocycle

photography campaign/portraits
Anne Claire de Breij

website realisation
In de Walvis

architects
XML

credits photography studio
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About the project

For Rocycle – a boutique fitness studio located in the center of Amsterdam, we are responsible for the branding and visual concept of this new ‘athleisure’ inspired fitness concept – merging athletics with leisure. Reflecting on your lifestyle and finding the balance within your daily work/sports schedule is the base of this concept. We created a full branding concept, involving: strategy and tone of voice, art direction & concept for the photography of instructors, energy-quotes and campagne images and full design of the Rocycle website. In collaboration with our close network, In de Walvis for the technical realization of the website and Anne Claire de Breij photography for all the images, we were able to bring a full package to the table.

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